Pixels
Branding
-
Pixels is a modern cocktail bar with an old soul, inspired by classic arcade games. The goal was to combine retro gaming with a more upscale atmosphere and create a fun but sophisticated brand.
-
I wanted every part of the brand to tell the same story. From the Tetris-inspired logo to the pixelated martini mascot, each element was designed to blend nostalgia with a fresh, modern look.
-
This project showed me how two very different ideas can work together in one brand. It helped me create a visual identity that feels both nostalgic and modern.
The process focused on finding a balance between playful and sophisticated. By reimagining classic pixel graphics through clean, modern design, I created a brand that feels nostalgic without looking outdated.