This project focuses on building a welcoming and playful identity for Sip Cafe, a modern space where people come to connect over coffee. The brand is built around warm tones of beige, brown, and brick red, creating a cozy yet energetic feel. The giraffe was chosen as the mascot to bring personality to the brand and to carry a simple story - giraffes take their time to drink, and Sip Cafe invites you to do the same.

The logo centers around the word SIP in bold capital letters, with a coffee bean illustration replacing the circle in the letter P. Custard was chosen for titles for its irregular thick letterforms, while Handwrited adds a personal touch for body text. The branding was extended across takeout bags, cup holders, a menu, and a loyalty card.

This project taught me how all the small decisions, like a mascot, a letter detail, a font pairing, can come together to tell a consistent story. I wanted Sip Cafe to feel like a place with its own personality, and building that from scratch showed me how much character a brand can carry when every element is working in the same direction.